My resume

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James W. Cooney

12501 Farnell Drive, Silver Spring, MD 20906

(C) 908.723.4229

cooney.jim@gmail.com

www.jim-cooney.com

 

Professional Experience:

Integrated Marketing Manager, National 4-H Council – Chevy Chase, MD Present

  • Develop and implement integrated marketing campaigns to highlight strategic partnerships with organizations such as UnitedHealthcare, Walmart, Lockheed Martin and ConAgra Foods Foundation
  • Create and design strategic marketing plan to revitalize the 4-H brand and reintroduce the organization to new audiences
  • Promote youth impact stories to the media utilizing press releases, op-eds, mat releases and targeted pitch letters
  • Coordinate national Healthy Living campaign that was featured on NBC’s Biggest Loser
  • Delegate jobs and responsibilities to the social media team, web development team and creative design team

 

Communications Manager, The Harwood Institute for Public Innovation – Bethesda, MD 2012 – 2013

  • Designed a strategy and national campaign for The Work of Hope, an extensive study on communities across the U.S., including supervision of a national book tour, website, media outreach and speaking engagements
  • Secured media placement for The Harwood Institute with national and local outlets, including Huffington Post, NPR, Hartford Courant and ABC, NBC and CBS affiliates throughout the U.S., among others
  • Managed the company e-newsletter, social media and blog, engaging followers through strategic messages
  • Created collateral materials to be distributed at events to partners, followers and potential alliance members

 

Marketing Consultant, Long Fence and Home – Beltsville, M.D. 2011 – 2012

  • Managed the company’s SEO and SEM practices, including optimizing the site for high-traffic keywords, using Pay-Per-Click marketing and building a network of links to the site
  • Assisted in the creation of marketing and advertising collateral, including writing copy and creating design elements for publications online and in print
  • Maintained the companies social media platforms, including its blog, Facebook page, Twitter account and LinkedIn page

 

Assistant Account Executive, Kirvin Doak Communications – Las Vegas, N.V. 2010 – 2011

  • Led media outreach efforts for launch of M life Players Club, MGM Resorts International’s new loyalty program with successful placements in USA Today, LA Times, Las Vegas Sun, Businessweek, Forbes and other top-tier media
  • Managed public relations efforts for all restaurants, bars and dining venues within the MGM Resorts International portfolio, including pitching culinary trends, featuring chef biographies, arranging food and beverage photo shoots and publicizing new restaurant openings
  • Spearheaded all public relations projects for the $8.5 billion CityCenter in Las Vegas, including organizing trips for media, creating and distributing releases related to special events and coordinating media tours

 

Assistant Account Executive, BRAINtrust Marketing + Communications – Las Vegas, N.V. 2009 – 2010

  • Developed communication crises plans, drafted press releases, pitched stories, coordinated events, created and implemented marketing initiatives, and managed targeted e-blasts for a variety of hospitality and dining clients such as the Sahara Hotel & Casino, Buca di Beppo and Nevada Ballet
  • Created, managed and maintained social media profiles for BRAINtrust Marketing + Communications and Sahara Hotel & Casino

 

Account Manager, BurrellesLuce – New York, N.Y. 2006 – 2008

  • Managed media monitoring efforts for more than 300 high-end clients such as IBM, Apple and Time Warner
  • Advised clients such as Starbucks, Disney and American Cancer Society on their public relations efforts

 

Public Relations Intern, MWW Group – East Rutherford, N.J. 2005 – 2006

  • Lobbied New Jersey politicians on behalf of N.J. Breathes and Parsons, created press releases for New Jersey Lottery, engaged in public outreach program for NJ FamilyCare and contacted media outlets with information about events for Monroe Center for the Arts

 

Education:

The College of New Jersey – Graduated 2006

Bachelor Degree – Communication Studies – focus on public and mass media communication

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