908.723.4229 | cooney.jim@gmail.com | www.jim-cooney.com
| Career Summary |
| Seasoned Marketing + Communications Professional Accomplished leader with a proven ability to develop and execute strategic integrated marketing and communications campaigns. Effective manager creating and implementing tactical social media and web development plans. Successful media relations expert with placements earned in top-tier print, digital, and broadcast media outlets. |
Professional Experience:
Director of Marketing, Access Intelligence – Rockville MD 2019 – Present
- Took control of the SATELLITE Conference & Exposition marketing campaign three months before the event and increased revenue from 7% behind pace to 2% ahead of pace (COVID affected final numbers)
- As a reaction to the current climate, launched digital-only event product that generated $120,000 of unbudgeted revenue in its first three months
- Increased average webinar attendance by 18% over the 2019 rate through targeted emails, remarketing ads, paid social media messages, and an interactive web experience
Brand Strategist, American Nurses Association – Silver Spring, MD 2017 – 2019
- Manage the brand and marketing strategy for the ANCC National Magnet Conference, increasing revenue by $1.6 million and attendance by 2,300 between 2017 and 2019
- Developed and launched a digital newsletter strategy, streamlining communications with key stakeholders and improving engagement by 8% across all demographics
- Implemented content marketing strategy to increase inbound traffic to owned websites, resulting in a 3% growth in sales across all product categories in the campaign’s first six months
- Restructured the customer journey for healthcare employees attending ANA/ANCC events, reducing website bounce rates by 18% and increasing overall attendance by 10%
Integrated Marketing Manager, National 4-H Council – Chevy Chase, MD 2013 – 2016
- Developed and implemented integrated marketing campaigns to highlight strategic partnerships with organizations such as UnitedHealthcare, Walmart, Lockheed Martin and ConAgra Foods Foundation, resulting in more than one billion media impressions across print, digital and broadcast outlets
- Created and designed strategic marketing plan to revitalize the 4-H brand and reintroduce the organization to new audiences
- Promoted youth impact stories to the media utilizing press releases, op-eds, mat releases and targeted pitch letters, earning strategic media placements to raise awareness for 4-H and its partners
- Coordinate national Healthy Living campaign that was featured on NBC’s Biggest Loser, resulting in new partnerships and revenue streams
- Delegated jobs and responsibilities to the social media team, web development team and creative design team
Communications Manager, The Harwood Institute for Public Innovation – Bethesda, MD 2012 – 2013
- Designed a strategy and national campaign for The Work of Hope, an extensive study on communities across the U.S., including supervision of a national book tour, website, media outreach and speaking engagements
- Secured media placement for The Harwood Institute with national and local outlets, including Huffington Post, NPR, Hartford Courant and ABC, NBC and CBS affiliates throughout the U.S., among others
- Managed the company e-newsletter, social media and blog, engaging followers through strategic messages
- Created collateral materials to be distributed at events to partners, followers and potential alliance members
Marketing Consultant, Long Fence and Home – Beltsville, M.D. 2011 – 2012
- Managed the company’s SEO and SEM practices, including optimizing the site for high-traffic keywords, using Pay-Per-Click marketing and building a network of links to the site
Assistant Account Executive, Kirvin Doak Communications – Las Vegas, N.V. 2010 – 2011
- Led media outreach efforts for launch of M life Players Club, MGM Resorts International’s new loyalty program with successful placements in USA Today, LA Times, Las Vegas Sun, Businessweek, Forbes and other top-tier media
- Managed public relations efforts for all restaurants, bars and dining venues within the MGM Resorts International portfolio, including pitching culinary trends, featuring chef biographies, arranging food and beverage photo shoots and publicizing new restaurant openings
- Spearheaded all public relations projects for the $8.5 billion CityCenter in Las Vegas, including organizing trips for media, creating and distributing releases related to special events and coordinating media tours
Assistant Account Executive, BRAINtrust Marketing + Communications – Las Vegas, N.V. 2009 – 2010
- Developed communication crises plans, drafted press releases, pitched stories, coordinated events, created and implemented marketing initiatives, and managed targeted e-blasts for a variety of hospitality and dining clients such as the Sahara Hotel & Casino, Buca di Beppo and Nevada Ballet
- Created, managed and maintained social media profiles for BRAINtrust Marketing + Communications and Sahara Hotel & Casino
Account Manager, BurrellesLuce – New York, N.Y. 2006 – 2008
- Managed media monitoring efforts for more than 300 high-end clients such as IBM, Apple and Time Warner
- Advised clients such as Starbucks, Disney and American Cancer Society on their public relations efforts
Public Relations Intern, MWW Group – East Rutherford, N.J. 2005 – 2006
- Lobbied New Jersey politicians on behalf of N.J. Breathes and Parsons, created press releases for New Jersey Lottery, engaged in public outreach program for NJ FamilyCare and contacted media outlets with information about events for Monroe Center for the Arts
Education:
The College of New Jersey – Graduated 2006
Bachelor’s Degree – Communication Studies – focus on public and mass media communication
Certifications:
- Content Marketing Mastery – Digital Marketer
- Analytics and Data Mastery – Digital Marketer
- Customer Value Optimization – Digital Marketer
- Practical Project Management for Managers and First Time PMs – Udemy
jim cooney 